For the past couple of years, the travel industry has been captivated by AI. Every week brings another announcement: new copilots, new agents, new models and new tools, all promising to transform the way travel businesses operate. But amid all the excitement, the conversation has drifted towards the wrong question. “Which AI tool should we … Continued
London, 9 June 2026: intuitive, the travel technology provider, has today announced the launch of its Universal API, marking the most significant architectural transformation in the company’s twenty year history. iVector, intuitive’s travel reservation platform used by Tour Operators and OTAs to manage their travel operations, is now fully programmable and AI-ready. For the first … Continued
Powered by Widgety’s API, delivering live cruise content and pricing direct into iVector Tour operators and OTAs can now search, quote and manage cruise within iVector, reducing manual effort and increasing conversions iVector, the comprehensive travel reservation platform, with an open architecture and 200+ supply integrations already in place intuitive has today announced the launch … Continued
Travel businesses are being asked to move faster, add more capability and take on less risk, all at the same time. For many, the constraint isn’t ambition, it’s the platform underneath. When every new feature, supplier or change depends on separate development and complex upgrade cycles, it becomes difficult to keep pace. That’s why more … Continued
For leaders in travel, the real risk isn’t making the wrong technology decision, it’s not making one at all. And the cost of that hesitation in an era of AI is accelerating faster than most leadership teams realise. Every travel business has them: the integrations that were ‘temporary’ three years ago, the workaround that your … Continued
London, 2 March 2026: intuitive, a UK-based travel technology company, is marking one year since its acquisition by Banyan Software, during which it has continued to develop its iVector reservation platform, strengthen operational stability and grow its customer base of Tour Operators, OTAs and Wholesalers. During this time, intuitive have focused on reinforcing stability and … Continued
APIs sit at the heart of modern travel technology. Without them, connecting to suppliers at scale simply wouldn’t be possible. But in today’s market, having APIs alone is no longer the differentiator. What truly sets high-performing tour operators, OTAs and B2B wholesalers apart is how supplier connectivity is designed and managed and how effectively it … Continued
How travel businesses can modernise with confidence – not chaos Across the travel industry, many tour operators are still running on reservation systems that have been in place for a decade or more. These platforms were once cutting-edge, but have now become legacy, restricting agility, scalability and innovation. The need for digital transformation has become … Continued
In modern travel, connectivity has moved from being a technical feature to being the foundation of growth. For OTAs, tour operators and B2B wholesalers, the ability to connect directly to travel suppliers quickly, reliably and at scale is no longer optional — it is the difference between winning and losing a booking. The cost of … Continued
In tailor-made travel, how you deliver a custom itinerary matters almost as much as what’s in it. The destinations, the hotels, the guides – they’re all critical. But when travellers expect quick, confident responses, the speed and quality of your first itinerary can decide whether you win the booking or lose it to a competitor. … Continued
