intuitive marks one year since acquisition by Banyan Software and signals next phase of platform capabilities

London, 2 March 2026: intuitive, a UK-based travel technology company, is marking one year since its acquisition by Banyan Software, during which it has continued to develop its iVector reservation platform, strengthen operational stability and grow its customer base of Tour Operators, OTAs and Wholesalers. During this time, intuitive have focused on reinforcing stability and … Continued

Rethinking reservation system migration

How travel businesses can modernise with confidence – not chaos Across the travel industry, many tour operators are still running on reservation systems that have been in place for a decade or more. These platforms were once cutting-edge, but have now become legacy, restricting agility, scalability and innovation. The need for digital transformation has become … Continued

Why connectivity defines growth in travel

In modern travel, connectivity has moved from being a technical feature to being the foundation of growth. For OTAs, tour operators and B2B wholesalers, the ability to connect directly to travel  suppliers quickly, reliably and at scale is no longer optional — it is the difference between winning and losing a booking. The cost of … Continued

The hidden cost of slow quotes in complex tailor-made travel

In tailor-made travel, how you deliver a custom itinerary matters almost as much as what’s in it. The destinations, the hotels, the guides – they’re all critical. But when travellers expect quick, confident responses, the speed and quality of your first itinerary can decide whether you win the booking or lose it to a competitor. … Continued

What travel companies must know before migrating reservation systems

As the travel industry continues to evolve, many companies are reaching a critical turning point: their reservation systems are no longer fit for purpose. Whether due to scalability issues, integration challenges or simply the rising cost of maintaining outdated platforms, the need to migrate to a new reservation system has never been more crucial.  At … Continued

How to navigate a change in reservation system: a buyer’s guide from intuitive

intuitive has launched a comprehensive buyer’s guide designed to help travel companies navigate the increasingly complex process of selecting a new reservation system. With many travel companies now ready to commit to long-term solutions, there is a growing shift toward upgrading reservation systems and careful planning is crucial to the success. The demand from travellers … Continued

Come meet us at the WTM, London

London, 22 October 2024 We are delighted to announce that we are exhibiting at the World Travel Market, London from 6-8 November 2023 in the Travel Technology section on stand number S2-324. Our sales team will be on the stand to showcase how our cutting-edge technology can transform the way you source and sell holidays. … Continued