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Your travel reservation technology partner

Proven travel technology for Tour Operators, OTAs and B2B Wholesalers. Open, connected and built to evolve

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Trusted by 70+ travel businesses

intuitive helps Tour Operators, OTAs and B2B Wholesalers move faster, work more efficiently and grow with confidence.
We develop, deliver and support proven travel reservation technology that brings complex products, suppliers and sales channels together. With deep travel expertise, extensive connectivity and an open, API-first architecture, our technology is built around how your business works.

Travel business sectors

Technology shaped around how you sell travel

The travel reservation technology partner for different business models, channels and ways of working 

TOUCH
TO-3 Tour Operators
Tour Operators

Build, price and manage tailor-made trips, group tours and dynamic packages in one place.

 
TOUCH
OTA Online Travel Agents
Online Travel Agents

Sell at speed across brands, markets and channels with fast search and broad connectivity.

 
TOUCH
B2B B2B Wholesalers
B2B Wholesalers

Manage multi-market inventory, pricing and B2B distribution with greater control and flexibility.

What makes us so powerful

Built for better outcomes

Comprehensive travel technology that helps you move faster, simplify operations and stay ready for what’s next

Move faster Bring new products, capabilities and integrations to market without being held back by restrictive technology  
Operate efficiently

Automation handles repetitive admin, freeing your team to focus on customers and growth

  
Manage complexity

Manage multiple brands, markets and products with greater consistency across your operation

  
Connect systems

Connect hundreds of live suppliers and technologies so your systems work together, not in isolation

  
Grow with confidence Scale into new markets, brands and product types with proven technology that can evolve around your business  
Adapt without disruption Add new tools, AI and workflows as your needs evolve, without replacing your core technology.   
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What our customers say

Proven in real travel operations

“As Mercury Holidays continues to deliver unforgettable travel experiences, Itinerary Builder has become an indispensable part of our workflow. The intuitive drag-and-drop interface enables our agents to craft complex, multi-component itineraries in real time - whether tailoring flights, accommodations, transfers, or activities - with unmatched flexibility and speed. What makes it even more powerful is the ability to package and cache these itineraries, allowing us to fuel the UK's fastest tour search online - delivering instant results to our customers and giving us a real competitive edge.”
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Daniel SykesChief Product Officer, Mercury Holidays
“It has been several years now and the partnership continues to work well and our sales continue to grow. Initially we saw an immediate impact in our workflow efficiency by consolidating multiple searches into one. However over a longer period of time, we have been the benefits of the reliability of the platform. We are also very happy with the troubleshooting and support on the rare occasion things do not work. ”
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Vishal PatelDirector, Travelpack

"Our partnership with intuitive marks a significant milestone for Ocean Beds, enhancing our ability to provide seamless booking experiences for our 3,500 Florida villas. By leveraging intuitive’s advanced connectivity solutions, we’re empowering our partners and guests with greater flexibility, speed and reliability. This collaboration is a testament to our commitment to staying at the forefront of innovation in the villa rental market."

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Daniel OxCo-Founder and Co-CEO, Ocean Beds

"We are thrilled to partner with intuitive and integrate their advanced iVector reservation system into our operations. This collaboration marks a significant step forward for Holiday Best, enabling us to offer a wider range of dynamic and packaged holidays with greater efficiency and flexibility. With intuitive’s cutting-edge technology, we are confident that we can enhance our customers’ booking experience and continue to deliver exceptional travel solutions."

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Hakan KavalciCEO, Holiday Best
“Reducing the time it takes to deliver holiday search results to our customers from an average of 8 seconds to 300ms creates a significantly better user experience. Having intuitive handle the heavy-lifting of importing and packaging millions of cached prices has dramatically reduced the developer and infrastructure resource required to deliver and manage this on an ongoing basis.”
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Tom BugejaChief Executive Officer, Mercury Holidays
“The system is extremely capable and we’ve collaborated on a technical project that takes the best of their technology and overlays the core requirements for our charter business.”
Philip AireyDirector, Sunway Travel
Our technology

Three products. Built around different needs

Use them independently or together, depending on how your business operates

iVector_logomark_color
iVector
intuitive’s travel reservation platform for sourcing, selling, booking, fulfilment and reporting together in one system
 
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iVectorOne_logomark_color
iVectorOne
Accommodation connectivity and contracting platform, linking reservation systems to hotel supply through one API
 
Read more ->
DealFinder_logomark_color
DealFinder

Travel search and caching technology for fast results across large, complex supply sets.

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Product portfolio

Discover our core tech

Use them independently or together, depending on how your business operates

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iVector is intuitive's comprehensive travel reservation platform, built for Tour Operators, OTAs and B2B Wholesalers selling across multiple channels. It brings sourcing, selling, booking, fulfilment and reporting together in one system.

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iVectorOne is intuitive’s accommodation connectivity and contracting platform, connecting any reservation system to hotel supply through a single API: bedbanks, channel managers alongside your own contracts.

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DealFinder is intuitive's travel search and caching technology, built for businesses that need instant results at scale. It can sit in front of iVector or any existing booking system, turning slow, complex searches into near-instant results.

Open by design

The strength of iVector. Unlocked for AI

Access iVector’s proven travel technology and comprehensive functionality through the intuitive Universal API. Your team, intuitive or a partner can build new integrations, workflows, applications and automation around your business.  
Discover the Universal API
From capability to business impact

All you need to move forward

Connected solutions that help you sell, manage and grow more efficiently
Dynamic Packaging

Combine and price components in real time.
Itinerary Builder

Build complex, tailor-made trips in minutes.
AI & Automation

Agentic tools that remove manual, repetitive work.
Connectivity

Hundreds of live supplier integrations, built in-house.
Contracting & Inventory

Load and manage your own contracts with ease.
Operations & Finance

Automate reconciliation, reporting and back-office admin.
Reporting & MI

Real-time visibility across your whole business.
Caching

Instant search results, even at peak volume.
The pace of change is accelerating

Why intuitive. Why now

Travel businesses are adapting to new customer expectations, new ways of selling and a market that keeps evolving. The opportunity is to evolve without adding complexity or disrupting what already works.
Powerful technologyTwenty years of travel technology expertise, with millions of bookings and hundreds of live supplier integrations.
Open by designOpen architecture, your way: we build it for you, your team builds or we build it together.
Strength in connectivityHundreds of live supplier integrations, built and maintained in-house for greater reliability and control.
Delivered with youExpert-led onboarding and long-term support, shaped around how your business actually works.
By the numbers

Two decades. One growing platform

A snapshot of the scale, experience and reach behind intuitive

2003 Established
70+ Live customers
250+ Live supplier integrations
£1.4bn TTV transactions via the platform

What we have to say

Travel technology guides and insights from the team building it
All blog posts

What we have to say

Travel technology guides and insights from the team building it
Interview
Travolution: intuitive brings iVector into the AI era with Universal API

Paul Nixon, founder and CEO of intuitive, on the Universal API launch and building software in the AI era.

Read More -> 

Paul Nixon
Buyer's Guide
Navigating the process of changing reservation systems

A practical guide to evaluating and switching reservation technology, backed by real buyer research.

Read More -> 

Buyer's Guide
Industry Report
The quest for connectivity: where next for hotel sourcing?

Our survey of leading OTAs and Tour Operators on the future of hotel sourcing and connectivity.

Read More -> 

Hotel connectivity

Frequently asked questions (FAQs)

Everything you need to know about intuitive’s reservation technology, from product fit to implementation and AI

What does intuitive do? intuitive is the travel reservation technology partner for Tour Operators, OTAs and B2B Wholesalers. We build iVector, iVectorOne and DealFinder - proven, open technology that helps travel businesses move faster, operate efficiently and grow with confidence.
Is intuitive the same as iVector? No. intuitive is the company; iVector is intuitive's comprehensive travel reservation platform. intuitive also builds iVectorOne, our accommodation connectivity platform, and DealFinder, our travel search and caching technology.
What products does intuitive offer? intuitive offers three products: iVector, our comprehensive travel reservation platform; iVectorOne, our accommodation connectivity and contracting platform; and DealFinder, our travel search and caching technology. Each works independently or together, depending on what a business needs.
Who is intuitive for? intuitive is built for established Tour Operators, OTAs and B2B Wholesalers combining multiple product types, sales channels and supplier relationships. Typically, that means businesses that have outgrown simpler systems.
Does intuitive integrate with existing systems? Yes. The intuitive Universal API exposes every capability on iVector through a single, secure layer. iVector also connects into the wider ecosystem your business already depends on, including finance and ERP systems, CRM, BI tools and payment providers. There's no need to replace what you already use.
Does intuitive support AI and automation? Yes. The intuitive Universal API exposes iVector's data and workflows in a structured format built for AI. This enables automation, AI-assisted copilot tools and agentic workflows on top of the platform. Our own development team builds this way too, using AI to deliver new capabilities faster than ever.
How does implementation work? intuitive's expert-led onboarding is built around how your business actually operates, not just its technical requirements - covering discovery, tailored configuration, training and go-live support. Implementation timelines vary: a full iVector migration typically takes around six months, while iVectorOne can go live within weeks.

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