About us
More than 20 years in travel technology
intuitive has been developing technology for travel businesses since 2003, combining specialist industry knowledge with long-term product development and customer support.
The company was founded by people with backgrounds in traditional tour operating technology, at a time when the industry was beginning to shift towards dynamic packaging, greater connectivity and web-based reservation systems.
From the beginning, the focus was on solving practical travel technology challenges — from direct contracting and inventory management to reservation technology and supplier connectivity.
Today, intuitive is the company behind iVector, iVectorOne and DealFinder, supporting Tour Operators, OTAs and B2B Wholesalers in the UK and internationally.
- Working in partnership
- Deep expertise
- Built for the long term
We work closely with customers to understand how their business operates, where the pressure points are and what they need from their technology. That means working collaboratively through implementation, development and ongoing support, with clear communication and a shared focus on practical outcomes.
Our team brings together experience across travel technology, product development, implementation, support and commercial operations. That depth of knowledge helps us understand the complexity behind different travel business models and the operational realities our customers deal with every day.
We develop technology with long-term use in mind. That means continuing to invest in our products, connectivity and architecture while supporting customers as their businesses, channels and priorities change.
Trusted by 70+ travel businesses
Supporting established Tour Operators, OTAs and B2B Wholesalers worldwide
.png?width=300&name=Untitled%20design%20(2).png)
.png?width=300&name=Customers%20(1).png)
What our customers say
intuitive through the years
From the launch of intuitive in 2003 to the continued expansion of our products and technology today, these are some of the milestones that have shaped the business
2003 - intuitive is founded
intuitive is established by founders with backgrounds in tour operating technology.
The early focus is on web-based reservation technology, direct contracting and inventory management as the industry begins moving towards dynamic packaging and greater connectivity.
2006 - iVector launches
The first version of iVector is delivered, providing dynamic packaging and reservation technology for Tour Operators and Online Travel Agents.
External supplier integrations also begin to expand, creating the foundations for the connectivity available through the platform today.
2010s - Expanding capability and reach
iVector develops across charter, pre-packaging, caching, reporting and supplier connectivity, while supporting an increasingly diverse range of travel businesses.
During this period, intuitive works with businesses including Kenwood Travel, Mercury Holidays and Discover the World, alongside customers operating internationally.
2020 onwards - The portfolio grows
DealFinder extends intuitive into high-performance travel search and caching, followed by iVectorOne for accommodation connectivity.
The business also continues to grow internationally and invest in the technologies supporting modern travel distribution.
2025 - Part of Banyan Software
intuitive became part of Banyan Software in 2025.
Banyan acquires and supports specialist software businesses for the long term, providing a stable foundation for continued investment and development.
Today - Opening the next chapter
intuitive continues to develop iVector, iVectorOne and DealFinder, while making iVector more open and extensible through the Universal API.
The focus remains the same: understanding how travel businesses operate and continuing to evolve the technology around them.
Questions about intuitive
Find out more about who we are, what we do and how we work with travel businesses